Tuesday, March 30, 2010

The Evolution of a Lady - Introducing the New Look Lady Jayne


Lady Jayne has been a best friend to women for more than 80 years, offering a comprehensive range of brushes, combs, styling essentials and hair accessories. Now Lady Jayne will introduce new look packaging and expand its range to cater for the multi-faceted lifestyle of modern Australian women.
 
Five brand new lines have been developed in easily identifiable package colours, each line designed to complement the different styling needs of busy and varied lifestyles. The updated and expanded range includes a stylish fashion line, functional sports line, eco-conscious and tweens lines as well as the beauty basics that have made Lady Jayne a trusted name since 1928.

All Lady Jayne mystyle and sportstyle hair elastics and bobby pins come in handy resealable zip lock bags to pop into your handbag, sports bag or overnight bag. Genius! These include:

Mystyle  - Lady Jayne's mystyle range offers timeless styling essentials to manage longer locks, control flyaway fringes and pin up high buns. The mystyle range has styling basics including classic brushes, bobby pins and elastics in functional colors to fix the hair problems that are part of everyday life. All mystyle products are in distinctive blue packaging. RRP $2.29 - $27.49.     

Sportstyle - From a run on the beach to a pilates session, Lady Jayne has created a must-have range of products for the active woman. The range has been specifically designed for a tighter hold to prevent hair slipping during physical activity. sportstyle includes Super Hold Elastics, Super Hold Contoured Bobby Pins, Super Hold Elastic Claw Grips and Super Hold Elastic Headbands. All sportstyle products are in vibrant orange packaging. RRP $6.59 - $7.99.

Instyle - Going beyond the simple hair solution, Lady Jayne's instyle range features chic and classic fashion headpieces including fascinators, headwraps, ornate headbands and decorated clips for any special occasion. The range offers women a stylish complement to any outfit, whether it's a day at the races, a wedding, party or just because! All instyle products are in elegant grey packaging. RRP $6.99 - $19.99.

Ecostyle - Designed for the eco-warrior within, Lady Jayne's ecostyle range of brushes and hair accessories are made from eco-friendly bamboo. ecostyle combs and brushes are carved from natural bamboo and are biodegradable, while ecostyle headbands and elastics are woven from natural bamboo fibers for an ultra soft, super absorbent, anti-static hold. The Nutracell bandeau is 100% Phthalate free and is made from Cellulose Acetate, a tree pulp extract.  All ecostyle products are in eco-friendly green packaging. RRP $6.99 - $17.99. 

Girlstyle - Little ladies will swoon over this range which includes decorated bandeau's, sparkly headbands, elastics, hair clips and mini claw grips in perfect pastels and pretty prints. All girlstyle products are in hot pink packaging. RRP $5.99 - $7.99.      

Lady Jayne's expanded range of products ensures the hair needs of the modern woman is comprehensively catered for. Whether you want to stop fly away tresses or create show-stopping hair, Lady Jayne has the product to ensure you put your best 'do forward, whatever your style.

Available nationally from: Pharmacies, Kmart, Target, Priceline and Big W

Visit Lady Jayne

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