Awaken eyes instantly with Estée Lauder’s new Double Wear Zero-Smudge Curling Mascara. The latest addition to the Double Wear line of high-performing, long-wearing products for face, eyes and lips; this innovative, new mascara was specifically designed to compliment a woman’s eye shape and lash line to provide an immediate “awakening” effect to eyes.
Combining an advanced formula and unique brush design, Double Wear Zero-Smudge Curling Mascara curls, lifts and defines lashes from root to tip for a beautiful, glossy, eye-opening look that won’t smudge, budge, flake or smear and lasts all day!
Advanced Formula
Double Wear Zero-Smudge Curling Mascara’s innovative formula maintains its curled effect for up to 15 hours, resisting heat, humidity and sweat during use. Thanks to the formula’s unique “double-lifting effect”, lashes instantly “wake up” with a defining lift and maintain their lifted appearance for up to 15 hours.
A complex of multiple polymers help to create both the immediate and lasting lifting effect of this innovative mascara. A fast former polymer immediately forms a strong, uniform film over lashes and delivers the instant lifting and curling effect, while a lasting former copolymer complex then works to increase the film’s strength over time, so that the curling and lifting effect is secured and maintained throughout the day.
In addition, this long lasting former copolymer complex has volumising properties that, when combined with smoothing powders, help thicken each lash, create a visually defined look and help enable a smooth glide through the lashes with no clumping. Lastly, panthenol works to condition lashes so lashes maintain a healthy and resilient glossy appearance.
Unique Brush Design
Double Wear Zero-Smudge Curling Mascara’s unique, curved, non-tapered brush was specially designed to comfortably fit the contours and curve of a woman’s eye shape and lash line. Easily reaching from the root to the tip of the lash, the curve of the brush maximises the formula’s eye-opening curling and lifting effects, while delivering exceptional definition and separation to lashes. The brush’s unique design also makes it possible to deposit ample formula to each lash effortlessly and uniformly without any clumping.
Double Wear Zero-Smudge Curling Mascara is available in black. Ophthalmologist tested, fragrance free, safe for contact wearers, Double Wear Zero-Smudge Curling Mascara removes easily with warm water or Estée Lauder’s Take it Away Total Makeup Remover or LongWear Makeup Remover Towelettes.
Availability: NEW Double Wear Zero-Smudge Curling Mascara will be available at all Estée Lauder counters nationwide and online at www.esteelauder.com.au from January 30, 2011.
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