Monday, October 10, 2011

Estée Lauder Collaborates with StyleMeRomy

In a beauty meets fashion first, Estée Lauder Australia has joined forces with Sydney stylist to the stars Romy Frydman from StyleMeRomy.com to film a series of “Style Sessions” aimed to merge the worlds of fashion and beauty exclusively for Australian fans.

Launched on the Estée Lauder Australia Facebook page as part of the new ‘Make Me Up’ tab, each StyleMeRomy Style Session shows exclusive behind the scenes footage of the latest fashion and beauty trends as well as easy tips and tricks that will help you create a complete look from head to toe.

Like fashion, beauty is seasonal and this season it is all about colour. In Style Session “Powerful Pout”, Romy shows that colour is key to make a bold statement whether it be on the lip or for a complete color-blocked look from head to toe. “The simplest way to wear this look is to colour block; solid colours clashing… electric mixes of colour… there is no specific occasion to wear colour, you can bring it in evening wear, daywear, swimwear anything – it just works over all areas of your life” she says.

Estée Lauders Pure Color lipsticks are perfect for this trend. My advice, don’t be shy and experiment”, says Romy. Using the NEW Pure Color Sensuous Rouge lipstick in Enticing Fuschia, Premier Make Up Artist Jahi Ireland shows you how to put your best lip forward to compliment the colour look of the season.

In Style Session “Dramatic Metallic”, vintage glamour is back as Romy prepares us for the party season and dresses up old fashion favourites with a modern twist. “Metallics and shine are the big trend this season; start at the eye with a metallic pewter hue and go all the way to the shoe”, says Romy.

Using the NEW Estée Lauder Pure Color eye shadow palette in Film Noir, Jahi compliments the party season look by paying tribute to the style and sophistication of 60’s glamour. “Gold, sequins, sparkle and shine make this trend a high voltage hit – the perfect look for the party season”, says Romy.

An absolute style icon and fashion aficionardo, Romy Frydman was the natural choice for Estée Lauder to partner with to allow fans to translate the already popular ‘Make Up Master Classes’ under the “How To” tab into overall achievable style statements. According to Romy, “StyleMeRomy.com loves Estée Lauder! Working on the collaboration was amazing and, everything we achieved was done with such great synergy".

Offering style ideas to almost 40,000+ Facebook fans, the Estée Lauder Australia Facebook page offers a multitude of beauty and fashion tips and tricks to help you create a top-to-toe look that will take you from runway to reality.

Visit Estée Lauder or Estée Lauder Facebook page.
 

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