Estée Lauder introduces a new dynamic trend in colour makeup that boldly paints the eyes in graphic pigments… Pure Colour Cyber Eyes. This powerfully modern collection, features eyeshadows in richly pigmented shades with a futuristic, hyper-metallic finish, eye pencils that dazzle and define eyes in strikingly chic hues, and mascaras that create a lush display of vibrant colour. In this animated trio, the eyes take centre stage in shades of electric blue and teal, stimulating copper and silver and fiery purple and green with accents of blackened black and brown creating the opportunity to play with color for endless eye looks.
New, limited edition Pure Color Gelée Powder EyeShadows include a first-to-market, “tribrid” system that changes the way makeup can be worn. The “tribrid” Prisma Shine technology is an all-in-one liquid, powder and gel that creates a texture that is futuristically bouncy and malleable for an eyeshadow that smoothes on for an extreme sheen.
Complement lustrous lids with a perfectly paired eyeliner for maximum definition. Six smoldering shades of the new Pure Color Intense Kajal EyeLiner are introduced with 70% pure pigments to provide dramatic colour on the eyes. Inspired by the kajal used in ancient India, these brilliant liners are gorgeously applied in Blackened Black, Blackened Cocoa, Blackened Plum, Blackened Sapphire, Blackened Olive and Electric Teal to create the new definition of a daringly smokey look.
Create lashes that burst with artistic sensuality with the new, limited edition shades of Sumptuous Extreme Lash Multiplying Volume Mascara in Extreme Teal, Extreme Violet and Extreme Copper. Using the exclusive Extreme BrushComber paint lashes in the all encompassing Extreme Bold Volume Formula. The limited edition jewel tones hyper-magnify lashes to scream avant-garde opulence.
The Pure Color Cyber Eyes collection will be available at all Estée Lauder counters nationwide and online at from February 26, 2012.
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