A study by The Beauty Company in the US found nail polish is the "favourite beauty addiction for 99 per cent of all women,” which explains why nail polish sales received a 32 per cent growth in year-on-year sales in the US for 2012. But it's not just the States that are witnessing this sudden surge in popularity.
"The nail segment has experienced growth season-on-season for the past few years and doesn't appear to be haltering,” reveals Myer general manager, cosmetics and concessions, Liz Webster. Here are some of the innovative new products driving the nail industry to new heights:
|CND VINYLUX Weekly Polish and CND Solar Oil.|
CND VINYLUX Weekly Polish
The CND VINYLUX Weekly Polish formula introduces a new self-adhering technology, which eliminates the need for a base coat without yellowing the nails. The innovative CND VINYLUX Top Coat incorporates a network of cross-linked polymer bonds to protect the colour underneath by gradually building up resistance to chipping and smudging through exposure to natural light. The best bit? It promises week-long wear.
CND Creative Nail Design SolarOil helps to repair, condition, soften, soothe and moisturise nails. It is formulated with vitamin E, plus rice bran, sweet almond and Jojoba oils.
|Elegant Touch Design Nails Lace, Manicare Miracle Growth Booster and Manicare Flash Dry Top Coat.|
Elegant Touch Design Nails Lace
Designed with UV Gel technology that protects nails from chipping, scratching and fading, Design Nails last up to seven days. The lace design is one of the brand's best-sellers and features a black and white lace pattern.
Manicare Miracle Growth Booster
A treatment that helps nails to grow with salon strength, the Miracle Growth Booster is formulated with silk protein and helps improve nail flexibility and strength with vitamins A and E.
Manicare Flash Dry Top Coat
This top coat nail polish has a salon-strength formula and dries in 60 seconds, as well as adding gloss and helping to protect against chipping.
|Mavala Switzerland Lightening Scrub Mask for Nails and Mavala Switzerland Nail Polish.|
Mavala Switzerland Lightening Scrub Mask for Nails
This mask exfoliates any impurities from the nail and its contour, smooths the nail plate while preserving its flexibility, softens cuticles, and helps eliminate dead skin.
Mavala Switzerland Nail Polish
Mavala Switzerland Nail Polishes offer a wide range of professional quality, long-lasting nail colours that are rich in pigment. Mavala Switzerland Nail Polishes are available in a range of shades and are formulated to resist chipping and peeling for longer-lasting manicures.
|Miss Shop Cosmetics Nail Polish - Pastels, Pelactiv Precious Oils and Pelactiv Hand Cream.|
Miss Shop Cosmetics Nail Polish - Pastels
Miss Shop Nail Polish combines a premium formula with a slimline brush applicator that offers easy, controlled and streak-free application. The formula has strengthening qualities, while its colour goes on bold.
Pelactiv Precious Oils and Hand Cream
Adding just a few drops of Pelactiv Precious Oils to your Pelactiv Hand Cream creates a rich and intense treatment that acts as a food source for your hands and nails.
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